Gould was started by two brothers in 1892 at 8th and Arch Streets in Philadelphia. Around the turn of the century, the brothers had a falling out and the company was split. One brother started Crown Moulding, which existed in Philadelphia into the 1960's. The other brother moved to 9th and Arch Streets and changed the name of his company to Gould Frame. The Goulds sold the business around 1950 to the Jacobson family, who kept the name as part of the agreement of sale. In 1968, the business passed down to the Jacobson's daughter, Ladina Kwait, who worked with her husband Martin. They moved the storefront to 1225 Walnut Street and added a renowned antiques collection to the business. They worked with many of the city's premier interior designers, collaborating on some of the finest homes in Philadelphia. And when they got bored with big furnishings, they went small. Really small. For a time, Gould Frame & Mirror was also the best destination in the city for dollhouse interior design and furniture. A digital fine art printing department was added in 1992, one of the first of its kind in Philadelphia. Always innovative, the printing department has worked with artists around the world to produce and reproduce their work digitally. The current generation took the helm in 1999, and along came more change. A wide selection of giftware and jewelry was added, with a heavy emphasis on handcrafted fine crafts. The store moved in 2004 to Old City Philadelphia. And in 2008 found it's way to Ardmore PA, where it really is at home among all the other galleries and fun, funky shops. Gould remains a true family business, run by husband and wife team Jeff and Christie Kwait. The fourth generation is here, too; daughter Emily is among the staff. It isn't out of the ordinary for Jeff's mother Ladina, eighteen-year-old Sam or five-year-old Marti to be on the sales floor on any given day. Yes, there has certainly been a lot of change since 1892. What hasn't changed is great service, the kind you can only get from an independently run store these days. Gould is still the place to go in Philadelphia for excellence in picture framing, digital printing and gifts.