Hino's Objectives

HINO's vision beyond the goal line.

Contestants in the Dakar Rally race for about 2 weeks over a route spanning 10,000km under harsh conditions. Why is HINO bent on taking on the challenge of this race which is considered to be the most tortuous race in the world? The answer to this question can be found in HINO's passion for technological innovation.

Trucks form the foundation of logistics operations. Technologies that enable environmental compliance in the form of reduced emissions, fuel economy, powerful driving performance, and safety - all crucial elements of trucks - are required to become more sophisticated every day. There will always be challenges that must be overcome in order to meet the ever increasing demands of the market. We must not give up no matter how formidable the wall is in front of us. We must continue to take on these challenges. HINO's world-class technologies are the products of this fervent mental fortitude and passion.

This is also why we take on the challenges that the Dakar Rally throws at us. We do not give up. We are confident. We believe in our team. Every time we take part in this race, we renew our conviction that there is no such thing as unrewarded effort and that a great joy lies ahead of us when we carry our passion to accomplish our objectives. The vision we see beyond the goal line is the image of HINO taking on the next challenge to achieve technological innovation.


Toyota and Hino to Jointly Develop Heavy-Duty Fuel Cell Truck

Products & Technology 2020.3.23

Toyota and Hino to Jointly Develop Heavy-Duty Fuel Cell Truck

Toyota City, Japan, March 23, 2020―Toyota Motor Corporation (Toyota) and Hino Motors, Ltd. (Hino) have agreed to jointly develop a heavy-duty fuel cell truck, and to proceed with initiatives toward its practical use through verification tests and other means.

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Hino Total Support Customer Center

Total Support 2019.4.15

"Hino Total Support Customer Center" in Malaysia

The Hino Total Support Customer Center, our first permanent overseas driver training facility, offers training programs to customer aiming to provide "Total support customized for each vehicle."

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Asahi, Ezaki Glico, CHIYODA-UNYU, Trancom, U-netrans, and NEXT Logistics Japan To commercialize and launch a new scheme for trunk-route transportation.

New Activity Areas 2019.12.25

Companies to bring together know-how in this cross-industry collaboration as a first step toward solving logistics issues. Companies will be investing in NEXT Logistics Japan.

NEXT Logistics Japan Co., Ltd. , a subsidiary of Hino Motors, Ltd., will be joined by Asahi Group Holdings, Ltd., Ezaki Glico Co., Ltd., CHIYODA-UNYU Co.,Ltd., Trancom Co., Ltd., and U-netrans Co., Ltd to bring together the expertise and technologies of these companies involved in logistics, which include cargo owners, transport companies, freight-required/trucks-required service companies and vehicle manufacturers, with the objective of commercializing a new trunk-route transportation scheme to provide solutions to the escalating issues in logistics.

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Safety & automated driving

Products & Technology 2019.1.30

Hino’s safety & automated driving technologies

To achieve its goal of "zero truck and bus traffic accident casualties," Hino Motors is striving to improve safety from many aspects.
Under the concept of "total safety," Hino is promoting efforts to increase safety at each stage, including operations management, preventive safety, and collision safety for when things go wrong.
We also believe it is important to widely disseminate the safety technologies that we develop, and we promote rapid installation of practical technology into our products, to be fitted as standard.

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